What Makes a Home Work in 2025?
London living has changed — and so have buyers’ expectations. Whether it’s hybrid working, health-focused living, or simply the desire for more practical space, the features people prioritise in a home have evolved.
Today’s buyer is looking for:
- More natural light, smarter layouts, and efficient storage
- Private outdoor space, even in flats
- Communal areas that go beyond a lift and a lobby
- Access to greenery, fitness, and flexibility
- A location that supports work, rest, and leisure — without compromise
This is exactly what Fulton & Fifth – Parkside offers — a project that’s less about ticking boxes and more about creating long-term liveability.


A Location That Works for Work and Life
Set in Wembley, North West London, Fulton & Fifth benefits from a location that’s highly accessible and increasingly popular with a younger, professional demographic.
From Wembley Park, you can reach:
- Baker Street in 12 minutes
- Bond Street in under 20 minutes
- London Bridge and Canary Wharf in 25–30 minutes
And from Wembley Central, access to Oxford Circus, Clapham Junction and Kensington is just as easy.
But it’s not just about commuting — Wembley’s transformation means local amenities are just as compelling:
- London Designer Outlet
- BOXPARK Wembley
- Michelin-star dining at Masalchi
- Union Park and River Brent green trails
This is a district where home buyers don’t have to trade lifestyle for location.

Thoughtful Design from the Inside Out
The layouts at Fulton & Fifth – Parkside reflect a clear understanding of how people use their homes today — from daily life to weekend downtime, from working from home to hosting friends.
Apartments are available in Manhattan, 1-bedroom, and 2-bedroom configurations, with features such as:
- Open-plan kitchens with integrated SMEG appliances
- Floor-to-ceiling windows maximising light
- Underfloor heating throughout
- Balconies or terraces in most units
- Modern bathrooms with clean finishes
- Intelligent use of every square foot, designed for flexibility
With sizes ranging from 472 sq. ft. to 754 sq. ft., buyers get real living space — not just a box in the city.

The Amenities That Future-Proof This Development
One of the biggest differentiators at Fulton & Fifth is the breadth of resident-focused amenities, which add real, everyday value — not just brochure appeal.
On-site features include:
- Swimming pool and spa for health and wellness
- Gym and yoga studio for daily routines
- Private cinema and golf simulator for social time
- Games room and residents’ lounge
- 24-hour concierge and secure entry
- Podium gardens and a rooftop terrace with skyline views

These are amenities that respond to how people live now — balancing privacy with optional community, and offering quality of life beyond the front door.

Designed for Investors Too
While Fulton & Fifth is an attractive option for owner-occupiers, it’s equally compelling for investors. Here’s why:
- Wembley has seen 57% capital growth over 10 years
- Rents have increased by 49% over five years, outperforming wider London
- Annual rental growth for flats in the area currently sits at 24%, versus the London average of 13%
- A young, professional tenant base, with 73% of renters under 34
With units starting from £457,500, and estimated yields between 5.2%–5.8%, the numbers make a strong case. The developer also offers support with financing, legal guidance, and rental management for overseas buyers.
Explore the latest availability here:
👉 View Fulton & Fifth – Parkside

A Long-Term Approach to Buying in London
Not every new build is created equal. Some follow trends. Others set standards. Fulton & Fifth – Parkside is firmly in the latter category.
It’s not just about where it is — but what it’s built to do:
- Support a new generation of Londoners
- Offer homes that adapt with your lifestyle
- Deliver real value, whether you rent, live, or eventually resell
- Provide quality amenities that won’t feel dated in five years
This is a project designed for the long haul — and it’s already proving popular with buyers who see the bigger picture.
📩 Want to learn more or request floorplans and pricing for available units?
Contact our team today — we’ll be happy to guide you.