What Makes a Home Work in 2025?
London living has changed and so have buyers’ expectations. If it’s hybrid working, health-focused living, or simply the desire for more practical space, the features people prioritise in a home have evolved.
Today’s buyer is looking for:
- More natural light, smarter layouts, and efficient storage
- Private outdoor space, even in flats
- Communal areas that go beyond a lift and a lobby
- Access to greenery, fitness, and flexibility
- A location that supports work, rest, and leisure without compromise
This is exactly what Fulton & Fifth – Parkside offers, a project that’s less about ticking boxes and more about creating long-term liveability.


A Location That Works for Work and Life
Set in Wembley, North West London, Fulton & Fifth benefits from a location that’s highly accessible and increasingly popular with a younger, professional demographic.
From Wembley Park, you can reach:
- Baker Street in 12 minutes
- Bond Street in under 20 minutes
- London Bridge and Canary Wharf in 25–30 minutes
And from Wembley Central, access to Oxford Circus, Clapham Junction and Kensington is just as easy.
But it’s not just about commuting, Wembley’s transformation means local amenities are just as compelling:
- London Designer Outlet
- BOXPARK Wembley
- Michelin-star dining at Masalchi
- Union Park and River Brent green trails
This is a district where home buyers don’t have to trade lifestyle for location.

Thoughtful Design from the Inside Out
The layouts at Fulton & Fifth – Parkside reflect a clear understanding of how people use their homes today from daily life to weekend downtime, and for working from home to hosting friends.
Apartments are available in Manhattan, 1-bedroom, and 2-bedroom configurations, with features such as:
- Open-plan kitchens with integrated SMEG appliances
- Floor-to-ceiling windows maximising light
- Underfloor heating throughout
- Balconies or terraces in most units
- Modern bathrooms with clean finishes
- Intelligent use of every square foot, designed for flexibility
With sizes ranging from 472 sq. ft. to 754 sq. ft., buyers get real living space.

The Amenities That Future-Proof This Development
One of the biggest differentiators at Fulton & Fifth is the breadth of resident-focused amenities, which add real, everyday value not just brochure appeal.
On-site features include:
- Swimming pool and spa for health and wellness
- Gym and yoga studio for daily routines
- Private cinema and golf simulator for social time
- Games room and residents’ lounge
- 24-hour concierge and secure entry
- Podium gardens and a rooftop terrace with skyline views

These are amenities that respond to how people live now, balancing privacy with optional community, and offering quality of life beyond the front door.

Designed for Investors Too
While Fulton & Fifth is an attractive option for owner-occupiers, it’s equally compelling for investors. Here’s why:
- Wembley has seen 57% capital growth over 10 years
- Rents have increased by 49% over five years, outperforming wider London
- Annual rental growth for flats in the area currently sits at 24%, versus the London average of 13%
- A young, professional tenant base, with 73% of renters under 34
With units starting from £457,500, and estimated yields between 5.2%–5.8%, the numbers make a strong case. The developer also offers support with financing, legal guidance, and rental management for overseas buyers.
Explore the latest availability here:
👉 View Fulton & Fifth – Parkside

A Long-Term Approach to Buying in London
Not every new build is created equal. Some follow trends. Others set standards. Fulton & Fifth – Parkside is firmly in the latter category.
It’s not just about where it is but what it’s built to do:
- Support a new generation of Londoners
- Offer homes that adapt with your lifestyle
- Deliver real value, whether you rent, live, or eventually resell
- Provide quality amenities that won’t feel dated in five years
This is a project designed for the long haul and it’s already proving popular with buyers who see the bigger picture.
📩 Want to learn more or request floorplans and pricing for available units?
Contact our team today! we’ll be happy to guide you.
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